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Marketplace Tech for Wednesday, May 7, 2014
May 7, 2014

Marketplace Tech for Wednesday, May 7, 2014

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John Powell, a "computer-aided composer" who has scored everything from the Bourne trilogy to the Shrek franchise, talks about his elaborate studio set-up, as well as his process of recording for film. Plus, there’s a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. Now the technology exists to measure 7 days out. The question for networks is: Is viewership being under-represented right now when they strike deals with advertisers? Finally, New York Times tech columnist Molly Wood discusses the Alibaba IPO.

 

 

 

Segments From this episode

Making music for the movies with John Powell

May 7, 2014
Film composer John Powell calls himself a computer-aided composer

John Powell, a “computer-aided composer” who has scored everything from the Bourne trilogy to the Shrek franchise, talks about his elaborate studio set-up, as well as his process of recording for film. Plus, there’s a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. Now the technology exists to measure 7 days out. The question for networks is: Is viewership being under-represented right now when they strike deals with advertisers? Finally, New York Times tech columnist Molly Wood discusses the Alibaba IPO.

 

 

 

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