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Marketplace Tech for Monday, July 22, 2013
Jul 22, 2013

Marketplace Tech for Monday, July 22, 2013

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As consumers move from computers to smartphones and tablets, ad dollars aren't moving with them. Starting today Google plans to nudge advertisers along by requiring ad campaigns to be bought across all platforms. And remember the days when the name of a tech company actually reflected what the company did? Pets.com may have been a failure, but at least you knew what it was. Now there's a new naming convention in town.

Segments From this episode

A look at the 'Hyperloop,' and other off-beat inventions in history

Jul 16, 2013
Tesla's Elon Musk hopes to revolutionize transportation with a combination railgun, air hockey table and Concorde. What can he learn from past inventions?

For tech companies, what's in a name.ly?

Jul 22, 2013
A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.

The biggest obstacle for the Hyperloop? Money

Jul 22, 2013
Musk has only hinted at what the Hyperloop is, but he's described his latest idea as a 'cross between a Concorde, a railgun and an air hockey table.'

Even Google struggles with mobile ads

Jul 22, 2013
Google will make mandatory a plan forcing customers to buy advertising across all platforms.
The Google logo is seen at the Google headquarters in Mountain View, Calif.
KIMIHIRO HOSHINO/AFP/Getty Images

As consumers move from computers to smartphones and tablets, ad dollars aren’t moving with them. Starting today Google plans to nudge advertisers along by requiring ad campaigns to be bought across all platforms. And remember the days when the name of a tech company actually reflected what the company did? Pets.com may have been a failure, but at least you knew what it was. Now there’s a new naming convention in town.

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