If you lead people to a more private search engine, will they care?
Searching the web is one of the most revealing things you can do. It shows what you're looking to buy, where you want to go and if you're worried about a weird rash. When you search Google, those searches help power its huge digital advertising networks, which is why you might see skin cream ads for that rash days later, on a totally different website. But do people know how much information they're giving up? And do they care? Molly Wood looks at search engine DuckDuckGo - the “anti-Google” - and growing investment in it. (09/24/18)
Searching the web is one of the most revealing things you can do. It shows what you’re looking to buy, where you want to go and if you’re worried about a weird rash. When you search Google, those searches help power its huge digital advertising networks, which is why you might see skin cream ads for that rash days later, on a totally different website. But do people know how much information they’re giving up? And do they care? Molly Wood looks at search engine DuckDuckGo – the “anti-Google” – and growing investment in it. (09/24/18)
Stories You Might Like
The future of this podcast starts with you.
Every day, the “Marketplace Tech” team demystifies the digital economy with stories that explore more than just Big Tech. We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.
As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.
Support “Marketplace Tech” in any amount today and become a partner in our mission.
