Amazon’s Alexa was a surprise hit, but what’s its next play?
Dec 18, 2018

Amazon’s Alexa was a surprise hit, but what’s its next play?

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Voice-enabled smart speakers kind of came out of nowhere to become a huge deal in consumer electronics over just the last two years. Amazon launched the category with its Alexa devices, and the digital assistant is now showing up in cars, home entertainment systems — even a microwave. But as its popularity increases, so do questions about privacy, security and what might be coming in the future. Toni Reid, vice president of Alexa skills and Echo devices at Amazon, spoke to Molly Wood at Fortune's Most Powerful Women Next Gen conference last week in Laguna Niguel, California.

Today's show is sponsored by Orvis  and the Michigan Economic Development Corporation.

Segments From this episode

Amazon's Alexa was a surprise hit, but what's its next play?

Dec 18, 2018
As its popularity increases, so do questions about privacy and security.
“We take privacy and security very seriously," Toni Reid, right, of Amazon, told Molly Wood last week at Fortune's Most Powerful Women Next Gen conference in Laguna Niguel, California.
Stuart Isett/Fortune

Voice-enabled smart speakers kind of came out of nowhere to become a huge deal in consumer electronics over just the last two years. Amazon launched the category with its Alexa devices, and the digital assistant is now showing up in cars, home entertainment systems — even a microwave. But as its popularity increases, so do questions about privacy, security and what might be coming in the future. Toni Reid, vice president of Alexa skills and Echo devices at Amazon, spoke to Molly Wood at Fortune’s Most Powerful Women Next Gen conference last week in Laguna Niguel, California.

Today’s show is sponsored by Orvis  and the Michigan Economic Development Corporation.

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