Build-A-Bear CEO says we’ll always have toys to scare away the monsters
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When Sharon Price John was named the CEO of Build-A-Bear Workshop in 2013, she was tasked with turning the DIY stuffed-animal retailer around. She talks to host Kai Ryssdal about what needed to change at the company, why she’s not worried about technology replacing teddy bears and that time she launched her own toy company.
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