Marketplace Logo Donate

Daily business news and economic stories from Marketplace

Open houses become a sign of the times

Heard on:

An Open House sign directs prospective buyers to property for sale in Monterey Park, California. FREDERIC J. BROWN/AFP/Getty Images

get the podcast

The first thing you should know about open houses: They’re not only about selling the house.  

The tasteful staging, the glossy flyers, the chocolate chip cookies … they’re also about selling the skills of the real estate agent to potential clients. 

“It is a good way for that realtor to shake a lot of hands and to take a lot of cards and exchange information,” explained Jessica Lautz with the National Association of Realtors.

Sacramento broker Erin Stumpf will host her first open house in more than a year this weekend. Until recently showings were by appointment only in California. For her clients looking to buy, that was a hurdle. 

“I’ve had clients who on a Friday will ask me to tour a property on the weekend, (and I’ll call a listing agent to schedule something) and there are no showing appointments left,” Stumpf said.

The good news: Open houses should make the viewing logistics easier. The bad news? 

You’re going to have potentially more buyers be able to visit certain properties than we’ve had prior to now – which could make an insanely competitive market even crazier. 

What's Next

Latest Episodes From Our Shows

Listen
2:30 AM PDT
10:44
Listen
Jul 1, 2022
20:04
Listen
Jul 1, 2022
1:50
Listen
Jul 1, 2022
27:05
Listen
Jul 1, 2022
7:20
Listen
Jun 30, 2022
31:02
Listen
Jun 28, 2022
26:17
Exit mobile version