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The Canadian town of Asbestos is in the middle of a rebrand

Emma Jacobs Jan 23, 2020
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The city hall in Asbestos, Quebec. After more than a decade of debate, the former mining town has decided to change its name. Emma Jacobs

The Canadian town of Asbestos is in the middle of a rebrand

Emma Jacobs Jan 23, 2020
The city hall in Asbestos, Quebec. After more than a decade of debate, the former mining town has decided to change its name. Emma Jacobs
HTML EMBED:
COPY

When one of the world’s largest asbestos mines closed in Asbestos, Quebec, in 2012, it marked an end to more than 100 years of asbestos mining in the region. The town where it was located has discovered that being named for a material that’s become best known as a carcinogen is a drag on economic development. It’s in the process of changing its name.

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