Painting the ski industry, one trail map at a time
Share Now on:
Back in 1987, James Niehues was a Denver graphics designer looking for a job. He decided to drop in on ski trail illustrator Bill C. Brown. “[I] walked in looking for extra work,” Niehues said. “I walked out with a career.”
Over the course of that 30-year career, Niehues said he created nearly 400 paintings for over 200 ski resorts. But it wasn’t always easy.
“You don’t have a steady flow of ski maps to paint,” Niehues said. “Some years, 10 [ski resorts] will decide to have a new trail map, and then I’m very busy. And other years, it may be down to two or three, and I’m looking for other avenues of income.”
But despite the ups and down, entire generations of skiers have likely seen his handiwork.
“In fact, the very first map I even produced, which was [Boreal Mountain Resort], California, is still in use,” Niehues said. “And that’s 30 years later.”
Niehues’ work is featured in his book, “The Man Behind the Maps: Legendary Ski Artist James Niehues.”
This series only works with your help. Let us know how your economy is doing, and your story might be featured on a future “My Economy.”
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.