CVS tries to gain customers … with smiles

Apr 25, 2019
Share Now on:
HTML EMBED:
COPY
Justin Sullivan/Getty Images

CVS tries to gain customers … with smiles

Apr 25, 2019
Justin Sullivan/Getty Images
Share Now on:
HTML EMBED:
COPY

CVS wants to be more than a traditional drug store. It’s teaming up with SmileDirectClub, a startup that provides teeth whitening and straightening services, in order to bring in more store traffic. The deal will bring SmileDirectClub’s teeth scanning and evaluation services to a few hundred CVS stores across the nation. It’s a strategy that also has benefits for SmileDirectClub, which will get cheap access to physical locations.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.