CVS tries to gain customers … with smiles

Apr 25, 2019
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Justin Sullivan/Getty Images

CVS tries to gain customers … with smiles

Apr 25, 2019
Justin Sullivan/Getty Images
HTML EMBED:
COPY

CVS wants to be more than a traditional drug store. It’s teaming up with SmileDirectClub, a startup that provides teeth whitening and straightening services, in order to bring in more store traffic. The deal will bring SmileDirectClub’s teeth scanning and evaluation services to a few hundred CVS stores across the nation. It’s a strategy that also has benefits for SmileDirectClub, which will get cheap access to physical locations.

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