BMW has partnered with the website Medium for a series of sponsored posts explaining how the car company’s design process works.
One article focuses on the acoustics of the door closing on the new BMW 4 Series Gran Coupe. The person at BMW responsible for perfecting the new door-closing sound profile, Florian Frank, has an actual title: “Specialist for noise, vibration and harshness.”
Click the audio player above to hear what the door sounds like before and after the acoustic engineers got their hands on it.
I couldn’t tell the difference either.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.