Don’t wait – your gift will be doubled for a limited time.  Give Now
Final Note

BMW sponsors a series of articles about … BMWs

Kai Ryssdal Dec 10, 2014
HTML EMBED:
COPY
Final Note

BMW sponsors a series of articles about … BMWs

Kai Ryssdal Dec 10, 2014
HTML EMBED:
COPY

BMW has partnered with the website Medium for a series of sponsored posts explaining how the car company’s design process works.

One article focuses on the acoustics of the door closing on the new BMW 4 Series Gran Coupe. The person at BMW responsible for perfecting the new door-closing sound profile, Florian Frank, has an actual title: “Specialist for noise, vibration and harshness.”

Click the audio player above to hear what the door sounds like before and after the acoustic engineers got their hands on it.

I couldn’t tell the difference either.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.