Find the latest episode of "This Is Uncomfortable" here. Listen

Airbus just can’t take flight

Conrad Wilson Jun 16, 2014
HTML EMBED:
COPY

Airbus just can’t take flight

Conrad Wilson Jun 16, 2014
HTML EMBED:
COPY

The A380 was supposed to change aviation as we know it. The plane can hold more than 500 people — Airports around the world even remodeled to accommodate the huge jet.

But apart from Emirates Airline, the double decker jet hasn’t sold well.

Robert Mann, a former airline executive, says the reality is there are only a few airlines and airports in the world where the A380 makes sense.

“The A380 is a niche airplane,” he says. “Anybody who had a need for them, or could conceive a need for them has ordered them.”

That’s left an opening for Boeing.

Richard Aboulafia, an aviation analyst at the Teal Group Corporation, says most airlines are interested in long haul, twin engine jets that can seat between 250 and 400 people.

“That’s where the action’s act,” he says.

Aboulafia says that fits nicely with what Boeing offers with the Dreamliner and its redesigned 777X. He says it “puts Airbus at a competitive disadvantage.”

Airbus is trying to answer Boeing with a slightly smaller jet: the redesigned A350XWB. Though, the company is having difficulty getting the planes off the ground — Last week, Emirates Airline canceled its order for 70 of those planes.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.