With midterm elections approaching, help us make everyone smarter about the economy. Donate Now

What to do when an online review isn’t true

Jeff Tyler Apr 3, 2014
HTML EMBED:
COPY

What to do when an online review isn’t true

Jeff Tyler Apr 3, 2014
HTML EMBED:
COPY

Negative, anonymous reviews on websites like Yelp can hurt small businesses.

A carpet cleaner in Virginia says false and malicious reviews on Yelp drove customers away, forcing the company to lay off employees.

Joe Hadeed wants the Virginia Supreme Court to force Yelp to reveal the identities of the people who wrote the negative reviews.

But Virginia law is unusual. In the rest of the country, most judges have protected anonymous online reviews to ensure reviewers are safe from retaliation.

Yelp spokesman Vince Sollitto says the company vets its reviews. “We actually use an algorithm to recommend the most valuable and reliable content. So Yelp only recommends about 75 percent of the content it receives.”

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.