Buttons opposing Proposition 8 are displayed during a rally to celebrate the ruling to overturn Proposition 8 August 4, 2010 in San Francisco, California.
Buttons opposing Proposition 8 are displayed during a rally to celebrate the ruling to overturn Proposition 8 August 4, 2010 in San Francisco, California. - 
Listen To The Story
Marketplace

The Supreme Court yesterday killed the same-sex marriage ban in California, Proposition 8. Campaign money spent by both sides of the issue rivaled a presidential election. All those man hours and all that money wasn't for nothing, Prop 8 supporters say. After all, launching a referendum is a huge gamble.

"We had a quarter of a million volunteers in our campaign, we raised nearly $40 million. We communicated in nearly two dozen languages," says Frank Schubert, political director for the National Organization for Marriage.

Schubert managed the Proposition 8 campaign, and says despite the Supreme Court's decision, it was still an impressive battle.

Experts say the time and money investment is risky,  but it's one a lot of donors are willing to take.

"You contributed funds, or you contributed time, or you contributed  resources of some sort and you lost the fight, you see this as a lost battle, but the war is still going," says Nino Saviano, president of Savi Political Consulting.

He says as long as there are folks arguing that marriage is the union of a man and a woman, there will be plenty of donors to keep funding that war.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.