The AT&T store, explained
From reporter Sally Herships, in her morning memo today….
When I go through a break up, personally, I drown my sorrows in ice cream, but I guess AT&T is more health conscious. In what seems like a pretty clear move to make the brand feel better about itself (in a healthy non-fat-calorie-loading way) after losing out on an exclusive agreement with Apple, AT&T is opening its first flagship store.
Like a sad suddenly single, AT&T is realizing that most consumers are already in committed relationships with other wireless companies and it’s gonna have to work it to attract new customer love. But my question is this — when you think of AT& T,what do you think of? Not much, right? Exactly.
So how is AT&T going to define itself in a brand-tangible-look-feel-touch kind of way. I mean, what is AT&T?
The new store will include an 18-foot wall of video screens and an app lounge where people can use 55-inch monitors to test apps for Apple products or for Google Inc.’s Android system. The shop’s open layout has a series of “boutiques” where customers can see demonstrations on how to prepare for the Chicago Marathon or examine the texting safety features on a Nissan Leaf. Not sure that answers my question…
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.