Codebreaker

How many CEOs does it take?

Adriene Hill May 14, 2012

Yahoo CEO Scott Thompson is out (good lesson to all you kiddies out there about resume accuracy) and interim CEO Ross Levinsohn is in. But what’s it mean for us non-investor/computer users?  Where’s Yahoo headed? AllThingsD thinks the answer might be to the media side of the business.  “But if Levinsohn gets to run Yahoo the way he wants to run Yahoo, he’ll focus on getting the most of its media business, because that’s his strength. Bear in mind that this is still a huge business–the portal attracts some 700 million visitors a month, which helped it generate nearly $1 billion in ad sales last quarter. But that business is listing and under attack from Google, Facebook and a swarm of nimble start-ups pulling eyeballs and dollars away.”

I wonder if all the CEO drama is actually some Yahoo PR-mastermind’s doing, as a way to keep the site on people’s radar.  

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