Attitude Check

Where today’s Americans are investing their money

Frank Newport Apr 19, 2012

Kai Ryssdal: As of this moment, the three major stock indices are — if not at record highs — then certainly at levels you might not expect given the soft-ish economy. But what American think about the markets and where to put their money? Well, that’s a whole ‘nother ballgame.

Frank Newport is the editor-in-chief of Gallup. He’s with us every week for an Attitude Check, our partnership exploring what Americans think about the news of the day. Or in this case, where the Dow closed. Frank, it’s good to talk to you again.

Frank Newport: Good to be with you, Kai.

Ryssdal: So where do Americans like to put their money here in the spring of 2012?

Newport: Well, gold. Yeah, we gave them five choices — actually we have a longer-term trend that we did not include gold in. We said: Where should you put your money — real estate, stocks, savings accounts or bonds? And that’s rather mixed. But we also threw gold into the mix last year and this year, and gold actually wins. Not by a huge margin, mind you, but 28 percent of Americans say gold is the best place for my money right now, best long-term investment. Real estate’s down at 20; stocks one point below that at 19; and then under the mattress, savings accounts is also at 19. So gold wins out.

Ryssdal: OK, here’s why that’s troubling: You always hear people on, gee I don’t know, business and economic programs, when they offer the price of gold, they always say it’s the traditional safe haven when things are going absolutely down the toilet.

Newport: Well people are not rational. Let me give an example. (How’s that for an insight?) When it comes to investments, obviously you should buy more stocks when stocks are down, but we found for example in 2009, when the market was way down, only 15 percent of Americans said stocks were the best investment. That was the low point — actually that’s when they should have been sinking money into stocks and so on. So people are not as shrewd investors probably as you or your listeners are at this point. So they’re kind of reacting to the idea that right now with all the turmoil — maybe because of the television commercials — gold sounds like a safe haven.

Ryssdal: But let me ask you this, though: Is it true that Americans are not in the stock market like they used to be?

Newport: That is true. This goes all the way back to 1998. It’s a simple question which says: Do you, or jointly with a spouse, have any money in the market through an individual stock or a mutual fund or a 401(k) or an IRA? It was 60 percent back in 1998 who said yes to that question; these are 18-plus adults. It reached a high of 67 percent in 2002, and it’s drifted around since then. But this year, when we asked it, it’s only 53 percent — just a little more than half of Americans are now in the market, and that is the lowest that we have ever measured going all the way back to 1998.

Ryssdal: Do you ask the why question?

Newport: We don’t ask why, although obviously from what we’ve been talking about, it’s because they think they should be in gold. Age is a huge factor here. Young people just don’t have money in the market, which you say, all right, they don’t have the money to invest yet. But when we say: What’s the best investment? Young people totally don’t mention stocks, particularly those under 30. They say real estate or savings accounts. So psychologically, the younger American today simply isn’t attuned to stocks. It doesn’t look like to us as a positive place to put money.

Ryssdal: Wow. I want to back you up and end on this note: Did I hear you say that 19 percent of Americans think sticking it under your mattress is the best place to put your money?

Newport: Well, I broadened that. The actual category that we used was ‘savings accounts or CDs.’ But given that those are paying zero percent interest now, I assumed that was the same thing as putting money under the mattress.

Ryssdal: Fair enough. Frank Newport, he’s the editor-in-chief at Gallup. The partnership we do with them every week is called Attitude Check. Frank, thanks a lot.

Newport: You bet.

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