Find the latest episode of "The Uncertain Hour" here. Listen

Olympics at T-minus 99

Marc Sanchez Apr 19, 2012

Yesterday was the 100-day mark before the Olympics. The sound of social media engines revving could be heard from across the pond. The International Olympic Committee announced The Olympic Athletes’ Hub, a repository for over 1000 participating Olympians’ Facebook and Twitter accounts. From the Wall Street Journal: “This year promises to be the first truly social Olympic Games. Television networks are planning to incorporate athletes’ Twitter posts into broadcast spots, and marketers are planning a flood of Facebook marketing tied to the Games.”

The IOC has written a few pages of rules that all athletes must comply by. Athletes can only post “in a first-person, diary-type format and should not be in the role of a journalist.” Pictures are allowed, but no video or audio from inside events. In other words, the IOC doesn’t want athletes posting spoilers like, “I totally just won gold in the 100 meter!” Instead, expect updates like, “I totally just competed in the 100 meter!” I can see how and why the IOC wants to keep a lid on the events, but what’s to stop any one of the thousands of fans posting updates?

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.