The closing of Borders last month left a big segment of the market open, a segment the the giant bookseller Barnes & Noble hopes to fill.
As part of a measure to expand its horizons, B & N bought a list of Borders’ customers names in a bankruptcy court last week.
According to a letter posted by CEO William Lynch, the company now owns a list of Borders’ customers names, in addition to Borders’ brand trademarks.
Customers can opt out of the company receiving their data by visiting the Barnes & Noble website before October 29.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
