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The age of fraud

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News In Brief

Barnes & Noble buys Borders’ client list

Mary Dooe Oct 3, 2011
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The closing of Borders last month left a big segment of the market open, a segment the the giant bookseller Barnes & Noble hopes to fill.

As part of a measure to expand its horizons, B & N bought a list of Borders’ customers names in a bankruptcy court last week.

According to a letter posted by CEO William Lynch, the company now owns a list of Borders’ customers names, in addition to Borders’ brand trademarks.

Customers can opt out of the company receiving their data by visiting the Barnes & Noble website before October 29.

How We Survive
How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.