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On-shoring is the new off-shoring (thank you FCC)

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Call centers are bringing jobs back to the United States. Julius Genachowski, chairman for the FCC, says call centers will hire about 100,000 people in the US over the next two years.

The AP reports:

‘Some of those jobs will be returning from India and the Philippines. While some American customers were frustrated by dealing with language and cultural barriers in dealing with overseas operators, improvement in broadband availability was key to the jobs returning,’ Genachowski said.

What’s broadband got to do with it? It lets people work from home. The AP quotes Genachowski: “It’s not like the old days where a call center operator is taking a call and answering questions with a few pieces of paper in front of them. Modern call centers involve people in front of computers with access to a quantity of information that only broadband connectivity can provide.”

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