Marketplace Scratch Pad

Love him or hate him…

Scott Jagow Aug 21, 2009

Here comes Michael Moore’s take on the financial meltdown. Moore just released the trailer for his new documentary, “Capitalism: A Love Story.” It’ll be hitting some film festivals next month and then go nationwide October 2nd.

Here’s an excerpt from a Hollywood Reporter interview with Moore:

The Hollywood Reporter: Your new film was announced in May 2008 as a follow-up to “Fahrenheit 9/11” that would look at America’s role in the world. Then the economy tanked. Do you feel pressure to make movies that respond to the zeitgeist?

Michael Moore: That was our cover. From the spring of ’08, we were always doing a film about capitalism and corporate America. But, as you’ve seen from the recent revelations about the health insurance industry’s secret campaign to attack my last film (2007’s “Sicko”), I have to be extremely dodgy in order to outsmart these corporate guys. I had no way of knowing in May of 2008 that the economy would crash four months later. We were right in the middle of this Wall Street movie when it happened.

THR: The conventional wisdom in Hollywood is that in tough economic times, moviegoers want an escape. Is there a big audience for a film that looks at the financial crisis?

Moore: I have no doubts that people will want to come to a movie that goes after, with humor and reckless abandon, those bastards who’ve made their lives miserable. They deserve a night out at the movies where the movie is on their side.

I’m sure it’ll be populist and entertaining and cathartic. I don’t know if it’ll move anything forward, but I can’t stop watching the moment in the trailer when Moore asks Elizabeth Warren, “Where is our money?”

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