Marketplace Scratch Pad

All the wine that’s fit to drink

Scott Jagow Aug 14, 2009

Save a newspaper? Buy a bottle of wine. The New York Times has reached into its bag of revenue tricks and started a wine club.

It’s not the first paper to do this, but it is the Times. Here’s what the New York Times says about the New York Times Wine Club:

The new venture… will offer members a selection of wines at two price levels, $90 or $180 per six-bottle shipment, and customers can choose to have wine delivered every one, two or three months…

The wine club will be operated by the Global Wine Company, which selects the wine largely from small, family-run vineyards. A sampling of wines on the club’s Web site included a Brokenwood sémillon and a Leeuwin Estate Art Series Shiraz.

“I can’t say that you wouldn’t be able to find them anywhere in the United States, but they’re not widely available,” said Alice Ting, executive director of brand development for the Times Company.

Well, journalism and drinking have always had an intimate relationship…

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