All the wine that’s fit to drink
Save a newspaper? Buy a bottle of wine. The New York Times has reached into its bag of revenue tricks and started a wine club.
The new venture… will offer members a selection of wines at two price levels, $90 or $180 per six-bottle shipment, and customers can choose to have wine delivered every one, two or three months…
The wine club will be operated by the Global Wine Company, which selects the wine largely from small, family-run vineyards. A sampling of wines on the club’s Web site included a Brokenwood sÃ©millon and a Leeuwin Estate Art Series Shiraz.
“I can’t say that you wouldn’t be able to find them anywhere in the United States, but they’re not widely available,” said Alice Ting, executive director of brand development for the Times Company.
Well, journalism and drinking have always had an intimate relationship…
News and information you need, from a source you trust.
In a world where it’s easier to find disinformation than real information, trustworthy journalism is critical to our democracy and our everyday lives. And you rely on Marketplace to be that objective, credible source, each and every day.
This vital work isn’t possible without you. Marketplace is sustained by our community of Investors—listeners, readers, and donors like you who believe that a free press is essential – and worth supporting.