🖤 Donations of all sizes power our public service journalism Give Now

People like good TV ads

Ashley Milne-Tyte Jun 4, 2008
HTML EMBED:
COPY

People like good TV ads

Ashley Milne-Tyte Jun 4, 2008
HTML EMBED:
COPY

TEXT OF STORY

Scott Jagow: Last night, the hard-working people of Madison Avenue got together for an awards ceremony. They were honoring the best TV commercials of the year. You hear all the time that TV ads are becoming obsolete. But honestly, those reports seem to be at least somewhat exaggerated. Ashley Milne-Tyte has more.


Ashley Milne-Tyte: Maybe you saw this ad the night of the Superbowl. A guy comes in to an office for an interview. He has a loud coffee stain on his shirt.

Interviewer: So tell me about yourself.

Interviewee: Well, you know I’m an organized person . . . I’m someone who does not leave details . . . out.

The tagline is, “Silence the stain.” That commercial won an award for humor.

Matt Miller is president of the Association of Independent Commercial Producers. He says consumers aren’t as jaded as some advertisers fear.

Matt Miller: One of the things Tivo tells us is that if you show good ads, not only will people watch them, they’ll go back and watch them again. People aren’t against advertising. They’re against bad advertising.

He says the 30-second spot is far from dead, and many have a second life on YouTube. And as people watch more video on devices like cell phones, Miller says advertisers should benefit. At least, those who can craft a compelling ad.

In New York, I’m Ashley Milne-Tyte for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.