Disney nixes on-screen smoking

Ashley Milne-Tyte Jul 26, 2007

TEXT OF STORY

Lisa Napoli: The Mouse House is nixing smoking — here’s Ashley Milne-Tyte with details:


Ashley Milne-Tyte: Disney is responding to pressure from politicians to cut depictions of smoking in movies. Also, the Motion Picture Association of America said recently that it would consider smoking a factor when it comes to rating movies.

The Hollywood Reporter’s Brooks Boliek says that worries studios like Disney. He says if a movie aimed at kids is rated R because it includes smoking, the studio misses out on a big block of its target audience. But, he says, business isn’t Disney’s only motive.

Brooks Boliek: You know, I don’t want to say that they’re just money-grubbing pigs, period. I think they do have a concern that maybe they are contributing to teenage smoking and that they don’t want to do that. And they’ve made a determination that, frankly, they can take this step without damaging their bottom line.

Parents may welcome the news, but some actors might not. Boliek says a cigarette is many actors’ prop of choice when they’re not the focus of a scene.

I’m Ashley Milne-Tyte for Marketplace.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.

$5/month special ending soon!

Don’t wait: there’s less than 24 hours left to get (almost) any Marketplace thank-you gift.