Imus out at MSNBC

Marketplace Staff Apr 12, 2007
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Imus out at MSNBC

Marketplace Staff Apr 12, 2007
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TEXT OF STORY

SCOTT JAGOW: MSNBC has decided to take the Don Imus show off the air for good. Now, all the pressure to fire Imus is on CBS Radio.

Already, quite a few companies have pulled their advertising indefinitely. GM, Sprint, American Express and others.

But some advertisers are taking a wait-and-see approach. Porter Bibb is an analyst with MediaTech Capital Partners.

PORTER BIBB: The New York Stock Exchange is a major advertiser on Imus in the Morning — hasn’t said a peep. Neither has Chrysler. He has the right demographics that these other advertisers really need.

As for CBS Radio, Imus generates millions of dollars, of course, and the company already lost Howard Stern to satellite radio.

We’ll see what happens.

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