TEXT OF STORY
SCOTT JAGOW: MSNBC has decided to take the Don Imus show off the air for good. Now, all the pressure to fire Imus is on CBS Radio.
Already, quite a few companies have pulled their advertising indefinitely. GM, Sprint, American Express and others.
But some advertisers are taking a wait-and-see approach. Porter Bibb is an analyst with MediaTech Capital Partners.
PORTER BIBB: The New York Stock Exchange is a major advertiser on Imus in the Morning — hasn’t said a peep. Neither has Chrysler. He has the right demographics that these other advertisers really need.
As for CBS Radio, Imus generates millions of dollars, of course, and the company already lost Howard Stern to satellite radio.
We’ll see what happens.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.
Donate now to get almost any thank-you gift.