Newest Discovery: eco-friendly TV

Ashley Milne-Tyte Apr 5, 2007


SCOTT JAGOW: Today, the cable network, Discovery, will tell us about a new channel its launching next year. It’s all about living green, you know, caring for the environment. Ashley Milne-Tyte has more.

ASHLEY MILNE-TYTE: In an era of home and garden television and the popularity of films like An Inconvenient Truth, perhaps it’s no surprise that eco-friendly TV is on the horizon.

ROBERT THOMPSON: We could have seen this coming from a glacier away.

That’s Robert Thompson, a professor of television and pop culture at Syracuse University. He says Discovery is taking a risk in re-branding their current Discovery Home channel into the new, eco-friendly one, but they’re betting on the current zeitgeist.

THOMPSON: I think the idea is they’ve decided this is something that’s probably got legs and you know, eco-friendly, when you think about that, that can take a pretty wide set of definitions.

So there’ll be no shortage of program ideas.

But new channels need advertisers. Thompson says this one has a good chance of attracting them. Especially, he says, given the glow some advertisers will feel through being associated with anything green.

In New York, I’m Ashley Milne-Tyte for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.