🖤 Donations of all sizes power our public service journalism Give Now

Candy’s not just for kids

Rachel Dornhelm Oct 31, 2006
HTML EMBED:
COPY

Candy’s not just for kids

Rachel Dornhelm Oct 31, 2006
HTML EMBED:
COPY

TEXT OF STORY

MARK AUSTIN THOMAS: You’ve probably spent money on costumes for your children and candy for the trick -or-treaters. Halloween sales add up to $5 billion for the nation’s retailers, but Rachel Dornhelm says not all the sweet stuff is being eaten by kids.


RACHEL DORNHELM: Even if you bypass the costumes and lawn decor, you’ve still got to have something on hand tonight when . . .

[ Doorbell ding-dong ]

The National Retail Federation’s Ellen Davis says despite trends towards healthier treats, 95 percent of Americans bought Halloween candy this year.

ELLEN DAVIS: More people are buying candy and they are spending more on candy, but at the same time fewer people plan on handing out candy to trick-or-treaters so you kind of wonder where all that candy is going.

Still candy alone doesn’t account for the $1.5 billion dollar surge in holiday sales expected this year.

Davis says that’s largely from Halloween growing up. 85 percent of 18-to-24 year olds say they’ll celebrate this year and they have the bucks to back it up.

I’m Rachel Dornhelm for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.