But do you have an ‘Elle’ phone?

Stacey Vanek Smith Aug 10, 2006
HTML EMBED:
COPY

But do you have an ‘Elle’ phone?

Stacey Vanek Smith Aug 10, 2006
HTML EMBED:
COPY

TEXT OF STORY

MARK AUSTIN THOMAS: Something new from fashion magazine, “Elle”. It’s a cell phone. Stacy Vanek-Smith has more.


STACY VANEK-SMITH: Phoning home has never been more fabulous. The Elle GlamPhone includes a camera and a screen that doubles as a mirror. It costs about $180.

Still, the product seems a little strange coming from a fashion magazine.

Howard Buford is CEO of marketing firm PrimeAccess. He says the cell phone market has matured, meaning most people now use them. So companies are seeing big bucks in phones that appeal to niche markets.

HOWARD BUFORD: The real battle now is for the existing market share. And clearly this is targeted at the female youth audience, which is the largest segment and really drives the whole mobile market.

Buford says this kind of cross branding is nothing new. Remember the Eddie Bauer Ford Explorer?

I’m Stacey Vanek Smith for Marketplace.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.