Help power Marketplace this winter when you support the show today. Donate Now!

Google goes academic

Shia Levitt Aug 9, 2006
HTML EMBED:
COPY

Google goes academic

Shia Levitt Aug 9, 2006
HTML EMBED:
COPY

TEXT OF STORY

MARK AUSTIN THOMAS: Another day, another Google story. Today the search engine is set to team up with the largest academic library in the world. Shia Levitt has the story.


SHIA LEVITT: Google plans to announce a deal with the University of California to digitize part of its 34-million volume collection. The cost to scan and store the volumes could reach into the hundred of millions, and Google will foot the bill.

But search industry observers say the arrangement will likely pay for itself by drawing more users to the search engine. Google makes money every time someone clicks on an ad posted on one of its search result pages.

Jack Lerner is an Internet copyright specialist.

JACK LERNER: “Ultimately if Google were able to scan the entire library of a major research institution like the UC system, the possibilities are massive in terms of revenue for Google.”

Digitizing is expected to begin by early September.

In San Francisco, I’m Shia Levitt for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.