What have you always wondered about the economy? Tell Us

Altria’s next move: Sell Kraft?

Lisa Napoli Jul 7, 2006
HTML EMBED:
COPY

Altria’s next move: Sell Kraft?

Lisa Napoli Jul 7, 2006
HTML EMBED:
COPY

TEXT OF STORY

SCOTT JAGOW: The main reason the Dow had such a good day was the good fortune for Altria. That’s the big tobacco company that also owns Kraft foods. Yesterday, Florida’s Supreme Court threw out the $145 billion dollar punishment from a smokers’ lawsuit. As Marketplace’s Lisa Napoli tells us, this could open a door for Altria.

LISA NAPOLI: Oreos, Velveeta, Planter’s Peanuts — they could all go up in smoke someday.

Altria’s executives have long said once tobacco litigation was finished, it would spin off its mammoth Kraft Foods.

Editor in Chief Bob Teitelman of The Deal says in preparation for that day, the food giant’s been slimming down, offloading brands like Milk Bones and Life Savers.

BOB TEITELMAN: The market wants these companies to be a little smaller and more efficient than they used to be.

The promised spin-off would mean the distribution of close to a billion and a half shares to Altria stakeholders.

And Teitelman says, a boost in Kraft’s value:

TEITELMAN: You can have the greatest company in the world and it can be attached to a tobacco company and it’s going to drag that stock down.

Analysts say don’t look for any movement until next year. Altria’s still hoping other litigation gets snuffed out.

I’m Lisa Napoli for Marketplace.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.