Sunny forecast for fireworks sales?

Alex Cohen Jul 4, 2006
HTML EMBED:
COPY

Sunny forecast for fireworks sales?

Alex Cohen Jul 4, 2006
HTML EMBED:
COPY

TEXT OF STORY

MARK AUSTIN THOMAS: July 4th means fireworks. Last year, fireworks consumption reached a record-high of 255 million pounds. Will this year rocket past that one? Alex Cohen takes a look.


ALEX COHEN: The weather this year certainly hasn’t helped. Thunderstorms are predicted in some regions already soggy from intense rains and flooding.

Drought is also taking a toll. Many dry areas of the country are enforcing burn bans and prohibiting the purchase of everything from sparklers to roman candles.

Julie Heckman is the executive director of the American Pyrotechnics Association. She says despite the weather, the fireworks industry is still on track to beat out last year’s revenue of $880 million dollars.

JULIE HECKMAN: Part of that is just the improvement in the performance of backyard fireworks.

Heckman says many counties enforcing burn bans have set aside designated areas where revelers can light backyard fireworks safely.

I’m Alex Cohen for Marketplace.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.