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Why the rich matter

High-performance electric sports car Tesla Roadster

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TEXT OF STORY

Kai Ryssdal: We've always had a love-hate relationship with the rich in this country. Nowadays, between well-heeled bankers getting millions in taxpayer-funded bonuses and plain, old Wall Street con men like Bernie Madoff, it's less love, more hate. But that can make it easy to forget how the wealthy can benefit the rest of us. And how their shifting fortunes might shift ours as well. Here's Marketplace's Jeff Tyler.


JEFF TYLER: Most of us won't be too concerned if
Rolls Royce or Bentley dealerships sell fewer cars. But you just might care if the rich stop buying the Tesla Roadster.

It's the only all-electric car on the market. That means no gas. No oil. And no emissions. The Roadster goes from zero to sixty in four seconds. That's almost as fast as a Porsche 911 Turbo.

And at $109,000, almost as unaffordable. But thanks to rich patrons, cheaper Tesla's are on the way. Diarmuid O'Connell is the company's VP of Corporate Development.

DIARMUID O'Connell: We'll be shortly introducing what we call the Model S, which is a four-door, five-passenger sedan, which will retail -- after a federal tax credit -- for $49,000.

The Model S is being unveiled next week. But O'Connell says there's a less expensive, zero-emissions car in the works.

O'Connell: We're already looking at our third vehicle, which is targeted at a $30,000 price point. And building in the hundreds of thousands

.

Using money from rich customers to fuel mass-market production is a fairly common business model.

O'Connell: Think of the Tesla Roadster as the $2000 cell phone of 1985.

O'Connell says we take for granted our easy access to cheap products, and forget the role of the rich in making it happen. He says we wouldn't enjoy such low airfares today
if it weren't for the initial wealthy travelers.

O'Connell: Commercial air travel in its early genesis was extraordinarily expensive, enjoyed only by the wealthy.

Because the rich bought expensive plane tickets, airline companies and manufacturers could continue to invest in the new industry. Over time, that resulted in relatively inexpensive plane travel for all of us.

The rich benefit us in other ways too.

Take medicine. That's the sound of a centrifuge being used for stem cell research. The fledgling science could lead to cures for Parkinson's disease, cystic fibrosis and other illnesses. Dr. Arnold Kriegstein is director of the Center of Regeneration Medicine and Stem Cell Research at UC-San Francisco. He says creating new facilities comes with a big price tag.

ARNOLD Kriegstein: We need to supply equipment that is too expensive for individual labs to purchase. That may cost, you know, a million dollars in some cases. And that sort of thing is very challenging in this environment. So, more than ever, we really need private philanthropy.

But financial contributions are down. So it was crucial when -- last December --
the Center got a $25 million donation from a private foundation.

Kriegstein: Without that gift, we wouldn't have been able to start building our stem-cell institute.

In that sense, the rich are indispensable. But in other respects, the wealthy may not matter as much as they once did.

CHARLES Geisst: A hundred years ago, they were a lot more important and central to economic policy making and intervention in the economy than they certainly are today.

Charles Geisst is a financial historian at Manhattan College. He points to 1893, when the U.S. Treasury teetered on the brink of bankruptcy. J.P. Morgan, New York's most influential banker, stepped in and helped raise the money needed to keep the government afloat.

Geisst: He was called the savior of the country. And it wasn't the first time that he had actually earned that title. And he would also be called it again in 1907.

That's when he helped avert another financial calamity. Soon after, the Federal Reserve system was established. And it became the lender of last resort, instead of men like Morgan. The government relied on the super wealthy even less after World War I.

Geisst: The New Deal became, unlike governments before it, very interventionist in the economy and wealthy individuals started to take a back seat.

Geisst believes we're better off with the government steering the economy. But when it comes to business and innovation, sometimes it pays to have the rich in the driver's seat.

In San Francisco, I'm Jeff Tyler for Marketplace.

About the author

Jeff Tyler is a reporter for Marketplace’s Los Angeles bureau, where he reports on issues related to immigration and Latin America.

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michael mckee's picture
michael mckee - Jul 19, 2009

Your kidding me right? Aw, the poor rich. They're sooo misunderstood. Ok, I'm sufficiently nauseated. One world order? I won't waste my time explaining something the rich know all too well. I'll just refer to the morality of worms. Lay people are the ones who need to be educated in the high crimes of the rich. Madoff was just a sacrificial lamb. Just a surface dermal boil.

Stacey Walker's picture
Stacey Walker - Jun 26, 2009

The wealthy get a really bad rap in America because of scandalous people who made their money by ripping other people off. Everyone thinks all wealthy people are crooks. People like Bill Gates are not crooks and I think he deserves the money he has made. He gave us something great. Many wealth people do things to help people that are poor. Oprah for example help a number of people by giving to numerous charities. I think she is a wonderful person. Capitalism is a good thing and I think the people who disagree really just need to get off their butts. You get what you put in and if people want to make more money than do it instead of whining about the people who are doing it.
There are always going to be a few bad apples who take advantage of people and make money by lying, staling, and cheating and for those wealthy people "shame on you." They will have to pay in the end. But I truly believe most of the people that are wealthy gave the American people something they wanted and that is how they became wealthy. Instead of complaining we should be applauding them. These are the people that build factories, Wal- marts, and Disney World for people to work at. Most business people put in more hours and sacrifice more than people realize in order to build companies that employ the working class. The bottom line is our society needs these people.
The part of the article I found the most interesting of all was actually the comments left by people from all over the nation. One man said the article was a bunch of BS but I have to wonder where he works and who built the company that provides the paycheck he supports himself on? Would he prefer Communism? Many people say that this article is a spin instead of the facts but I wonder how they would feel if they were wealthy. I think a lot of the problem is envy. The market place published a controversial article that in fact can be proven. It is unfortunate that people don't want to understand how the economy works. The article and the author did a good job despite what most of the comments read. Some people just can't handle the truth. (I am not wealthy. I am a college student working towards a degree in buisness.)

Noz Ferat's picture
Noz Ferat - Mar 25, 2009

What a bunch of BS. We don't need wealthy people to drive around in Tesla's to justify us doing the right thing. Wealth people's greed has gotten us into this mess...guess who's making the most money at the expense of our future, our environment, our air quality? Not that poor bum on the street is it now.

I can't stand apologists for wealthy scam artists. Because these people are cut from the same dirty cloth as the crooks up top.

Jay Shumo's picture
Jay Shumo - Mar 25, 2009

The top 10% of the wealthiest Americans pay 80% of revenue for the United States. That is 80% of new roads, 80% of police budgets, fire budgets, municiple hospitals, school budgets, and other government projects. Lets not even get started on how now the government is turning to them to buy "troubled assets". I do not agree with this article, and I aint rich, but I do understand the importance of the wealthiest Americans and the revenue they generate.

Anonymous Listener's picture
Anonymous Listener - Mar 24, 2009

Great story! Sometimes things are not what they seem. This phenomenon is similar to the fact that a lot of technology inovations like HD TV and DVD were made affordable by initial investment from the pornography industry. Kudos to Marketplace for not pandering to the Communist listeners when reality is not how they like it.

Doris Madison's picture
Doris Madison - Mar 22, 2009

Boy, I see that class envy is alive and well in America.
Humans are social mammals. Mammals tend to have a more complex social structure than many other organisms, with complex dominance hierarchies. Dominance hierarchies often determine first or best access to food, social interactions, or mating priviliges.
In medieval days under the feudal system, the alphas were the manor lords.
Medieval societies were organized under Lords who founded and headed manors. The manor offered protection to the serfs, something desperately needed in this time of uncertainty. In return for security and the right to cultivate fields and to pass their holdings on to their sons, the serf had many obligations to their lord. As a result, the personal freedom of the serf was restricted in a number of ways.
The serf knew his place in medieval society and readily accepted it. So too did the medieval nobility and clergy. The medieval manor therefore sustained the three orders of medieval society: those who pray, those who fight, and those who work.
http://www.historyguide.org/ancient/lecture22b.html

In our days, in free societies, the alphas are the entrepreneurs, industry leaders and innovators and provide jobs for people who would otherwise be plowing the fields like in the medieval days. These people enjoy high status and material advantages. If it weren’t for those incentives, these people would not create industries that create jobs.

In totalitarian societies, the alphas usually reach power by killing of the opposition (less fortunate alphas) and dominate the rest of society through oppressive and often violent measures. One thing is for sure, the alphas almost always live high on the hog.

Even when led by a revolutionary leader (an alpha wannabe) who promises them justice and equality the followers usually only serve to get the new regime in place. After killing the members of the regime that they are replacing, the new leaders then also live high on the hog. Since these leaders are lead more by a desire to dominate rather than by a desire to create and organize, this system usually leads to disaster and these new leaders often end up destroying themselves and all around them. The French revolution is a perfect example, when all was said and done, the poor were still poor and a lot of people had lost their heads, including the leaders of the revolution who ended up all beheading each other.
Good video:
http://www.youtube.com/watch?v=zYFzTyMKLhs

Dana Franchitto's picture
Dana Franchitto - Mar 21, 2009

At this point I'm not surprised but no less outraged that ostensibly"public" radio is shilling for the economic elite in this countery at the expense of the public interest.Regardless of the magnaminity of the wealthy in funding arts and charities, our economnic system which favors them allows them to 'privatize their gains but socialize their losses. This has been going on long before the economy crashed. Why doesn't market place or any other 'public' radio outlet air the views of socialists or consumer advocates on this issue as a counterpoint to their constant paens to the rich?Isn't "public" radio supposed to view us as citizens who must make informed choices ,not merely consumers of goods and services?

James Merritt's picture
James Merritt - Mar 21, 2009

"While the benefits provided through the spending of the rich is certainly open to debate, one fact is not. All electric vehicles provide emissions, albiet not directly from the vehicle itself." Not only is the proposition debatable, but, strictly speaking, the "fact" is not true, since the electrons necessary to run an EV can come from a number of non-polluting, renewable resources -- hydroelectric, geothermal, wind, and solar electric generating plants, for example. In Canada and the Western US, many areas get their electricity primarily or exclusively from such "green" sources. Since we're talking about the rich, it is also worthwhile to note that many of the rich Tesla Roadster owners have installed solar panels at their homes. The electricity generated by these solar installations completely offsets the electricity used by the cars, without producing any net carbon emissions at all. If you drive an EV, you at least have the the theoretical option (and in many areas, the practical option) of getting your energy from a "green" source and producing no emissions. If you drive a regular car or hybrid that is powered by gasoline or diesel, you do not have that option at all. On the other hand, even counting transmission and charging inefficiencies, and assuming that electricity is generated from coal, EVs end up comparing well against internal combustion engine vehicles when you consider the entire "well-to-wheel" cycle: the full set of activities, energy expenditures, and emissions involved in generating/obtaining energy or fuel, transporting it to the place of use, and using it to propel a vehicle. In the most conservative and skeptical such analysis I have seen (assuming heavy losses all along the way and electricity produced by "dirty" sources such as coal), EVs did no worse than internal combustion vehicles in terms of using energy or producing net emissions, and in the most favorable such analysis (assuming typical losses and/or such clean electricity sources as mentioned earlier) EVs did a lot better. This is mostly because the internal combustion engine does well to convert 20% of its fuel into actual motive power -- the other 80% turns into heat and pollutants. This negates the high energy density of gasoline, and the relative efficiency of transporting liquid fuel from refinery to vehicle. The electric motor, on the other hand, tends to be around 80% efficient: this makes up for an awful lot of loss incurred by generation, transmission, and charging loss. In those situations where generation and transmission losses can be forced toward zero (i.e., local generation from renewable, non-polluting sources, such as wind or solar) -- which will become more common as the demand for "green" electricity is satisfied by ongoing technological advances -- the EV's advantage over the internal combustion vehicle for most purposes becomes overwhelming. The more people buy EVs with the aim of being energy efficient and reducing emissions, and the more they demand "green electrons" from their utilities -- or the more they go "off the grid," using locally produced renewable sources to generate the electricity to charge their vehicles -- the better off we and our environment will be.

Joseph Meisenhelder's picture
Joseph Meisenhelder - Mar 21, 2009

We get stories like this because the modernized feudal system is the one that we know. This excuse is how the opulence of wealth is given attempted justification. There is no justification for wealth concentration except in a representative government.

Don Chambers's picture
Don Chambers - Mar 21, 2009

Again we get spin instead of facts. The actual booster of the airlines that made them "so cheap" that all of us could afford to fly was the US Post Office. Remember "Air Mail"? There used to be a day when we all paid extra to have our mail sent via air. And those lucrative contracts were used to sustain passenger routes that the early days of air travel precluded.
Shame on Marketplace for not doing the research.
Are you getting to be a mouth-peice of the New-Cons like David Fromm?

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