diet coke

Coca-Cola cancels its 'You're on. Diet Coke.' campaign

May 7, 2014
New media once again upends traditional media.
Posted In: diet coke, Coca-cola, advertising, branding, social media

Why Coke is defending sweeteners in an ad campaign

Aug 14, 2013
Faced with declining diet soda sales, Coca-Cola launches campaign to defend the safety of artificial sweetener.
Posted In: Coca-cola, Coke, diet coke, soda

Forget taxes, diet soda is real partisan divide

Feb 26, 2013
Diet or regular? A new poll shows soda choices are just as divisive as politics.
Posted In: soda, Coke, diet coke, Republicans, Democrats

Best-Ever Super Bowl Ads: Diet Coke 3-D

Jan 26, 2011
I was 12 -- and remember making sure to have my glasses ready...sat in anticipation during the entire game...just waiting. Take a look at it here....
Posted In: advertising, business of sports, Coca-cola, diet coke, football, Super Bowl