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Comparison shopping

The marketing tactics behind those odd weights and sizes you see at the supermarket

by Marielle Segarra
Oct 30, 2019
Eleven and a half ounces of coffee in a package, 19.4 ounces of dish soap in a bottle. Could it be the "difficult comparison effect" at play?
When competing brands come in different-sized bottles, it's hard to compare prices. And maybe that's the point.
Marielle Segarra/Marketplace
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A comparison-shopping site for health care

by Gregory Warner
May 1, 2012
Silicon Valley venture capitalists bet big on a startup that says it will let consumers compare prices for medical procedures. Those can be very tough numbers to come by.
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