Marketplace for Tuesday, October 23, 2012

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Episode Description 
With the presidential election only two weeks away, we take a look the impact of consumer data and digital campaign in this election in our collaboration with PBS Frontline. Meanwhile, The Obama campaign has released a pamphlet outlining the president’s plan for the next four years if re-elected. Many on Wall Street aren’t very happy with the latest crop of corporate earnings. Apple has unveiled the iPad Mini. A billion dollars is being invested in mills around Ohio, which are reviving the state’s steel sector. And Kai Ryssdal speaks with economist Seth Stephens-Davidowitz about Google searches and voting patterns.

Global slowdown hits corporate profits

Illinois Tool Works isn’t a known bellwether, but its earnings show key trends: As export markets cool, profits come from U.S. sales and cost cuts.
Posted In: corporate profits

Digging for voters with Big Data

PBS NewsHour's Hari Sreenivasan explains how campaigns are using data to influence what shows up on your computer screen and on your doorstep.
Posted In: 2012 election, 2012 campaign

Could Google be this election's true crystal ball?

One researcher uses Google to track which voters are likely to go to the polls and the candidate they'll choose.
Posted In: Google, 2012 election

Apple unveils the iPad mini

Faster, lighter and with a bigger screen that the competition, but can it compete?
Posted In: apple, iPad, iPad Mini

Obama's campaign booklet as marketing strategy

How effective is Obama's 22-page booklet as a marketing tool?
Posted In: Barack Obama

America's energy boom revives Ohio's steel industry

Every fracking well requires miles of pipe. The result is new investment in Ohio steel mills -- which also benefit from cheap natural gas for fuel.
Posted In: Oil, steel, energy

Fact-checking Obama's 'horses and bayonets' comment

One last follow-up to the presidential debate last night and President Obama's comment on fewer horses and bayonets used by the U.S. military.
Posted In: debate

Music from this show

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Local Natives
Pyramids [Explicit]
Frank Ocean

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