Marketplace PM for September 25, 2006

Episode Description 

Heavy ruling in 'light' cigarette case

A federal judge has granted class action status to just about anyone who's bought "light" cigarettes since the early '70s. Tens of millions of smokers could seek as much as $200 billion from tobacco companies. Rachel Dornhelm reports.

Army draws line in budgetary sand

The Army has sent up an unprecedented flare over spending in Iraq. Its top officer deliberately withheld a required 2008 budget plan — and it's getting a lot of attention in Washington, Hillary Wicai reports.

Oil-price conspiracy theories flow

As Republican candidates talk up falling gas prices, a USA Today poll finds 42% of respondents believe the Bush administration "deliberately manipulated the price of gasoline" heading into fall elections. Bob Moon reports.

Likely Blair successor has popularity problem

Britain's finance chief Gordon Brown has presided over a long economic boom, but he's just not popular with voters. That could be a problem for the ruling Labor Party when Tony Blair steps down. Stephen Beard reports.
Posted In: Canada

How to make ads stick

More than $300 billion is spent on advertising every year, with about a third of it considered wasted. Host Kai Ryssdal talks to author Rex Briggs about the secrets of today's advertising world.

BYO business school

Here's a new one: Some college-bound kids are packing up and taking their businesses to school with them. Steve Tripoli has the story.
Posted In: Entrepreneurship

Thank God for Target

Commentator and humorist Sandra Tsing Loh argues that the essence of big-box shopping is community-building of a different stripe.

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