Marketplace for Monday, October 12, 2009

Episode Description 
Marketplace for Monday, October 12, 2009

Marketers can't find 'average American'

A study out says we've become so diverse that there's no longer such thing as an average American. Kai Ryssdal talks to demographer Peter Francese, who helped write the report, about the challenge this poses to marketers.

Cloud computing has digital downsides

Many computer companies have been promoting the benefits of cloud computing, which lets you access your data from anywhere. But some data experts warn this is a formula for a massive failure. Bob Moon reports.

Aiming health reform at doctors' pay

The Senate Finance Committee is scheduled to vote Tuesday on a bill that would dramatically expand health insurance coverage. But if it is going to control spending, experts say, it will have to change how doctors are paid. Joel Rose reports.
Posted In: Health

Corner stores linked to L.A. obesity

A study of South L.A. found the neighborhood had four times more convenience stores than wealthier parts of the city, and a higher obesity rate. The city council wants to limit the number of these stores in the area. Stacey Vanek-Smith reports.
Posted In: Health

'Sorry' can avoid high malpractice costs

Malpractice has been a heady issue for Congress as the debate continues on how to control health care costs. Tamara Keith explores a new approach some doctors and hospitals are employing to reign in spending.
Posted In: Health

Expat Mexicans help folks back home

The money that Mexican migrant workers in the U.S. send back home can make a big difference to their communities. Franc Contreras reports from Michoacan on how migrant dollars are helping improve the local landscape.
Posted In: Mexico

Money decisions start in the boardroom

Professor Oliver Williamson, awarded the Nobel Prize in economics, talks to Kai Ryssdal about his study of companies and why economic decisions are sometimes better made in the boardroom than in the open market.
Posted In: Economy

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