Andrea Gardner is a journalism professor and writer in Pasadena, Calif.
Advertising is a seduction, but commentator and ad-watcher Andrea Gardner says that for all the purchasing power women have, advertisers don't always give a lot of thought to what they want to hear.
A new marketing study has found Mac owners tend to think they're more extraordinary than the average Joe. They're also more likely than PC users to whiten their teeth, drive hybrids, drink Starbucks coffee and eat organic food. Andrea Gardner reports.