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It's all in a cycling team name

Jul 23, 2013
To attract the interest of more casual viewers, the business of cycling may have to change -- specifically the way cycling teams are named and are able to engage with fans.

How the Tour de France might keep us watching

Jul 5, 2013
Will the Tour lose viewers after seven-time winner Lance Armstrong admitted to widespread doping last year?

Lance Armstrong ends fight against doping charges

Aug 24, 2012
The seven-time Tour de France champion will lose his titles. But he and sponsors are betting his brand will endure.