Stories Tagged as
Super Bowl commercials
Super Bowl ad flops
by
Dan Bobkoff
Feb 1, 2013
Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
So, do Super Bowl ads really work?
Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Small company SodaStream bets big on Super Bowl ad
by
Jeff Tyler
Dec 7, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.