rainbow washing Archives - Marketplace

The colorful history — and precarious future — of rainbow washing

by Dylan Miettinen

Jun 28, 2021

What started as niche marketing by a handful of companies has turned into a rainbow-ified corporate logo competition.

A handful of companies started advertising to queer markets in the 1980s and '90s. Several decades later, hundreds redesign their logos and sell rainbow merchandise for the month of June.

Leon Neal via Getty Images