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When 'Gilmore Girls' takes over your local coffee shop

Oct 5, 2016
The Netflix marketing push for the revived TV series shows how long a shelf life a show can have.
Brittany Jeng, 29, and Heather Bladt, 33, pose for a photo in front of a Luke’s sign displayed outside the Comoncy Cafe in Studio City, Calif. The pair waited in line for two hours at  the popup event promoting the new “Gilmore Girls” series on Netflix.
Donna Tam/Marketplace

With a Starbucks on every corner, chain pivots

Dec 16, 2014
Since the mermaid has become ubiquitous, Starbucks tries to stand out by going upscale.