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For 50 years, the price of coffee has barely budged. Some farmers have had enough.

Jun 15, 2023
Farmers, roasters and economists say the price needs to reflect the labor that goes into the crop to ensure the long-term sustainability of the market.
Raw, green coffee beans ready to be roasted at Proud Mary Coffee's roastery in Oregon. Many growers are having a tough time with the economics of the global market.
Crystal Ligori