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Advertising campaign

COVID-19

To encourage vaccinations, Georgia county calls on moms

by Sam Whitehead
Jul 7, 2021
A large, diverse county is betting local mothers can help it reduce hesitancy about the COVID-19 vaccine and boost inoculation rates.
A film crew monitors a shot of Normica Provitt discussing her decision to get vaccinated against COVID-19. She’s one of the moms featured in a county ad campaign.
Sam Whitehead
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