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Can Tesla’s electric pickup crack the market?

The Cybertruck is designed to steal sales of the highly popular pickups made by Ford, GM and Dodge.

Tesla unveiled its Cybertruck at an event in Los Angeles.
Tesla unveiled its Cybertruck at an event in Los Angeles.
Tesla

Tesla, Elon Musk’s electric car company, has revealed its latest vehicle. It’s called the Cybertruck, an ultra-modern take on a pickup. The wedge-shaped steel vehicle is the company’s latest attempt to enter the mainstream and take a chunk of the lucrative U.S. truck market.

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