Marketplace®
Every story is an economic story

Can Tesla’s electric pickup crack the market?

The Cybertruck is designed to steal sales of the highly popular pickups made by Ford, GM and Dodge.

Tesla unveiled its Cybertruck at an event in Los Angeles.
Tesla unveiled its Cybertruck at an event in Los Angeles.
Tesla

Tesla, Elon Musk’s electric car company, has revealed its latest vehicle. It’s called the Cybertruck, an ultra-modern take on a pickup. The wedge-shaped steel vehicle is the company’s latest attempt to enter the mainstream and take a chunk of the lucrative U.S. truck market.

Click the audio player above to hear the full story.

Latest Episodes

View All Shows
  • Marketplace
    an hour ago
    25:22
  • Marketplace Morning Report
    9 hours ago
    7:09
  • Million Bazillion
    14 hours ago
    30:57
  • Marketplace Tech
    14 hours ago
    12:45
  • This Is Uncomfortable
    6 days ago
    28:44
  • Make Me Smart
    4 months ago
    24:33