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Amazon sweetens Prime deal with one-day shipping

The company is trying to retain its competitive edge.

Amazon sweetens Prime deal with one-day shipping
Leon Neal/Getty Images

Amazon is trying to outdo itself — and other retailers — by reducing its Prime shipping time from two days to one. The free-shipping offer pushed other retailers, including Walmart and Target, to match it. And Amazon, aware of the advantage of brick-and-mortar stores’ ability to offer in-store pick-up, is trying to stay ahead. 

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