How Ugg survived fad status

Why do Ugg boots have so much staying power? Legend holds the Ugg’s style dates back to the crude sheepskin boots Australian surfers started wearing decades ago. Then celebrities like Lindsay Lohan and Pamela Anderson took the boxy boot to global fame. But flash-forward to today and everyone from Rihanna to Kendall Jenner are still sporting a pair.

Marisa Meltzer wrote all about Uggs and their undying popularity for The Guardian.

Meltzer spoke with Marketplace’s Molly Wood, click the audio player above to hear the full interview.