Advertising

The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.

What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.

Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.

And Google makes Kansas City the cutting edge tech city of the future.

The social giant may use more ads, better ads or perhaps a way for users to make money as well.

Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.

A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.