11/09/2017: The dollar value of a character
As of this week, Twitter is doubling its character limit to 280 characters for nearly all users. The rationale: New users might find it easier to start tweeting and might stick around. Japanese, Korean and Chinese-language tweets will keep the original 140. As Twitter explained it, these are denser languages, requiring fewer characters to express what might take much longer in English, French and Spanish. But will it get more people using the service? We ask Michael Pachter, managing director of equity research for Wedbush Securities.
As of this week, Twitter is doubling its character limit to 280 characters for nearly all users. The rationale: New users might find it easier to start tweeting and might stick around. Japanese, Korean and Chinese-language tweets will keep the original 140. As Twitter explained it, these are denser languages, requiring fewer characters to express what might take much longer in English, French and Spanish. But will it get more people using the service? We ask Michael Pachter, managing director of equity research for Wedbush Securities.
Stories You Might Like
The future of this podcast starts with you.
Every day, the “Marketplace Tech” team demystifies the digital economy with stories that explore more than just Big Tech. We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.
As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.
Support “Marketplace Tech” in any amount today and become a partner in our mission.
