Emilie Cotter

Chief brand officer

SHORT BIO

As the first chief brand officer at Marketplace, I oversee audience development, visibility and marketing for our programs and products. My team is in charge of helping Marketplace better understand our audiences and encouraging people to engage with and discover our content.

What was your first job?

Not-so-great babysitter.

In your next life, what would your career be?

High school teacher. Maybe there's still time?

Fill in the blank: Money can’t buy you happiness, but it can buy you ______.

Great shoes.

What’s something that you thought you knew but later found out you were wrong about?

Public media is a complicated matrix. Read: Marketplace is not NPR.

What’s the favorite item in your workspace and why?

Art created by my kids. It reminds me that you don't have to color in the lines to make something beautiful. And that life is more than just conference calls.