Anika Houston

Anika Houston is the former director of social and audience engagement.

What do you think is the hardest part of your job that no one knows?

Since everyone has social media accounts and are consumers of social, many often underestimate what it actually takes to do strategic and effective social marketing for a brand.

What advice do you wish someone had given you before you started this career?

It'll always feel like "there's no good time," but try to make time for vacation. Burnout isn't good for you or your team. You don't have to sacrifice your well-being to succeed.

Fill in the blank: Money can’t buy you happiness, but it can buy you ______.

A nice bottle of whiskey.

What is something that everyone should own, no matter how much it costs?

Hermione Granger's bag. The real one, not the prop. What do you mean, magic isn't real?